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Asenso Pinoy

Asenso Pinoy
Title card
Also known asAsenso Ka Pinoy
GenreInformative
Created byRadio Corporation of the Philippines
Developed bySpotlight Media Services, Inc.
Directed byAnna Galanga-Cardona
Presented byFrancis Cardona (2005-2024)
Anna Galanga-Cardona (since 2025)
Opening themeAsenso Pinoy Jingle
Ending themeAsenso Pinoy Jingle
Country of originPhilippines
Original languageTagalog
Production
Executive producerAnna Galanga-Cardona
Original release
Network
ReleaseJuly 3, 2005 (2005-07-03) –
present

Asenso Ka Pinoy (formerly Asenso Pinoy) is a Philippine weekly magazine program hosted by Francis Cardona. The show originally aired on ABC from July 3, 2005, to August 2, 2008, where it was later replaced by Catscratch and ChalkZone on TV5's Saturday morning timeslot. Over the years, the program also aired on various networks: IBC (2006–2011), NBN/PTV (2008–2014 and again from December 2, 2023, to the present), Studio 23 (2013–January 11, 2014), S+A (February 15, 2014–March 15, 2020), and A2Z (November 14, 2020–January 7, 2023).

The show focuses on providing livelihood information, highlighting technological advancements in agriculture and progressive entrepreneurship. It also incorporates features on travel and tourism, culture and the arts, as well as inspiring stories of micro-entrepreneurs.

History

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Early years

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Asenso Pinoy was launched in 2004 as an agribusiness-livelihood radio program. Around the same time, a weekly column with the same name began publication in The Manila Times.[2] Initially airing every Saturday morning, the radio program premiered on DWSS-AM[3] before transferring to the state-run DZSR-AM Sports Radio in February 2005.[4] The program aired on DZXL-AM and was simulcast across stations and affiliates of the Radyo Pilipino Media Group (RPMG; formerly Philradio) until 2024.

The project later expanded into a half-hour Sunday television magazine program under the same name, which premiered on July 3, 2005, at noon on ABC-5.[2] Over a month later, the show moved to an early Saturday afternoon timeslot. The television program features segments on entrepreneurship, personal development, and related topics.[5]

Francis Cardona

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Both programs were produced and hosted by Francisco "Francis" L. Cardona[2] (May 26, 1957 – April 28, 2024)[6] In the programs' early years, he had been serving as the executive vice president and chief operating officer of the Philradio,[2] which later became RPMG, a Tarlac-based provincial broadcast network where he eventually became its president.[7]

Cardona's media career began in 1976 as a radio reporter.[3] He also served in the Kapisanan ng mga Brodkaster ng Pilipinas as a long-time director,[7] and later as the vice president for radio.[8]

Cardona passed away from pneumonia at a hospital in Quezon City on April 28, 2024.[7] Following his death, the program was reformatted without hosts until January 19, 2025, when Francis' wife, Anna Galanga-Cardona—who also served as the show's director and executive producer—took over as the main host.[9]

Host

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Former host

Production

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In March 2020, production was halted due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic.

The program resumed on November 14, 2020 and taped before the pandemic. It was aired on A2Z every Saturday mornings at 6:30 a.m. until January 7, 2023.

Nominations

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Year Award Category Recipient Result Ref.
2011 25th PMPC Star Awards for Television Best Travel Show Asenso Pinoy
(NBN-4)		 Nominated [10]
Best Travel Show Host Francis Cardona
(NBN-4)		 Nominated

References

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  1. ^ Cardona, Francis L. (October 9, 2005). "'Asenso Pinoy' goes international". The Manila Times. Retrieved July 23, 2021.
  2. ^ a b c d Cardona, Francis (July 3–9, 2005). "Asenso Pinoy: Thank God, 'Asenso Pinoy' is now on TV". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google Books.
  3. ^ a b Cardona, Francis (January 23–29, 2005). "Asenso Pinoy: Responsibility and accountability in reporting". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google Books.
  4. ^ Cardona, Francis (February 13–19, 2005). "Asenso Pinoy: Kung Hei Fat Choi". The Manila Times (Career Times). p. C2. Retrieved May 7, 2024 – via Google News Archive.
  5. ^ Cardona, Francis (August 7–13, 2005). "Asenso Pinoy: 'Sikap Pinoy' on ABC-5". The Manila Times (Career Times). p. D2. Retrieved May 7, 2024 – via Google News Archive.
  6. ^ Post from Radyo Pilipino Facebook page, dated April 29, 2024. Retrieved May 7, 2024.
  7. ^ a b c d Lacuna, Dody (May 7, 2024). "Never too late (Opinion)". Malaya. Retrieved May 7, 2024.
  8. ^ Post from DZXL News Facebook page, dated April 29, 2024. Retrieved May 7, 2024.
  9. ^ "Live: Chinese New Year 2025 (Part 1)". YouTube. Asenso KaPinoy. Retrieved January 21, 2025.
  10. ^ Llanes, Rommel (October 29, 2011). "25th Star Awards for TV nominees bared". Philippine Entertainment Portal. Retrieved May 6, 2024.
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