Following a renewed interest by the public in the 21st century in football hooliganism of the 1970s and 1980s, Gardner featured prominently on the cover of fellow I.C.F. member Cass Pennant's 2003 book "Congratulations, You Have Just Met the I. C. F."[10] In 2005 Gardner published his autobiography "Good Afternoon, Gentlemen, the Name's Bill Gardner" detailing his involvement in hooliganism.[11] The book was co-written with Cass Pennant.[11]
Gardner was portrayed by Stuart Moore in the 2007 film Rise of the Footsoldier which details the life of another member of the I.C.F., Carlton Leach.[12][13]
The film shows an incident involving Gardner and the I.C.F. fighting supporters of Manchester United, the Red Army, on the terraces at Old Trafford where he starts a fight by throwing a hot Bovril drink over an opposing fan.[14] This mirrors a real life incident where Gardner himself had hot tea thrown over him by Manchester United fans.[15]
In 2020, Gardner published another autobiography "Bill Gardner: The Man, The Myth, The Legend", written with Abe Atchia. The book details the abuses and crime in his life.[16]