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| Product type | Water softener |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United Kingdom |
| Introduced | 1930 |
| Markets | Worldwide |
| Previous owners |
|
| Tagline | Washing machines live longer with Calgon! |
| Website | calgon |
Calgon is a brand of water softener products owned by the Anglo-Dutch company Reckitt Benckiser.
Advertising
[edit]In Portugal, the Calgon advertisement jingle has been the same popular one[1][better source needed] for almost 30 years.[when?]
In Italy, Calgon was called Calfort from 1965 to early 2008.[2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
Criticism
[edit]In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however.[3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers.[4]
References
[edit]- ^ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"[dead link]
- ^ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
- ^ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
- ^ "Leven wasmachines langer met Calgon?". Retrieved 19 July 2016.
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