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David Droga

David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationCreative chairman

David Droga (born 1968) is an Australian advertising executive and the founder of Droga5, an advertising agency headquartered in New York City.[1][2]

Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.[3][4][5]

Early life and education

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Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[6][7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[8] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney.[9] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.[10][11]

Career

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Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.[12] Droga became a Partner and Executive Creative Director of OMON.[13][14]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia.[15] Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[16][17] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[18] In 2000, Publicis Groupe acquired Saatchi[19] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[20]

Droga5

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Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[21]

Accenture Song

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Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[22][23]

References

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  1. ^ Bonilla, Brian (18 May 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age. Retrieved 9 June 2021.
  2. ^ Jardine, Alexandra (24 February 2022). "Droga5 opens in Brazil with inaugural client Netflix". Ad Age. Retrieved 17 May 2023.
  3. ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
  4. ^ Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
  5. ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
  6. ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
  7. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
  8. ^ "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022. David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
  9. ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
  10. ^ "David Droga". Adweek. 22 July 2002.
  11. ^ "A step back in time – 30 years of great advertising – AdNews". www.adnews.com.au. Retrieved 19 May 2023.
  12. ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
  13. ^ "ADC Hall of Fame Awards". ADC.
  14. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
  15. ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002.
  16. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
  17. ^ "About David Droga". Berlin School of Creative Leadership.
  18. ^ "ADC Hall of Fame David Droga". Art Director's Club.
  19. ^ "Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
  20. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
  21. ^ Griner, David (3 April 2019). "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
  22. ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
  23. ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.
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