Draft:Ashlee Fontes

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Dr. Ashlee T. Fontes is a sports executive with experience in women’s soccer and sports management. A former Division I^[1] and professional athlete,^[2] she was the first woman of color to serve on the United Soccer Coaches board of directors and the first woman to lead a professional sports franchise in the United States.^[3] With over two decades in the field, she has held leadership roles focused on the development of women’s soccer.

Dr. Fontes was born in Miami, Florida, to Therese Quelle Fontes, a professional dancer and former cheerleader for the Tampa Bay Buccaneers^[4] and Tampa Bay Rowdies, and John C. Fontes, a former professional football coach with experience in the NFL^[5], AFL^[6], and WFL^[7]. She attended Rochester Adams High School, where she was part of two state championship-winning soccer teams.^[8]

Dr. Fontes played soccer competitively throughout her youth and received multiple Division I college soccer offers. She attended Florida State University (FSU)^[1], where she set records for minutes played and least goals conceded in a season. She was a member of the FSU team that reached its first ACC Championship game in 2001^[9]. During college, she also played in the W-League with Tampa Bay United and Jacksonville Jade at the semi-professional level.

Dr. Fontes earned a Bachelor of Science in Sports Management from Florida State University with a focus on business and communication. She later obtained a Master’s degree from Northeastern University, specializing in leadership, organizational communication, and project management. She completed a Doctorate in Sports Management at FSU, with research in strategic management and entrepreneurship.^[10]

Dr. Fontes has held leadership positions in various soccer organizations. In 2022, she became the first woman of color elected to the board of directors for United Soccer Coaches. ^[11] She previously worked with the Washington Spirit, a National Women’s Soccer League (NWSL) team, as Chief Operating Officer and Director of Operations for D.C. United Women of the United Soccer League (USL). ^[11]

Through her management company, NIKAO Management,^[12] she was involved in launching the Girls Academy (GA), a youth soccer league that formed after the U.S. Soccer Development Academy dissolved in 2020. ^[13]She helped establish partnerships with Major League Soccer (MLS), Adidas, and U.S. Youth Soccer (USYS) to support the league’s development. ^[12]Dr. Fontes also holds the NSCAA Premier Diploma and the Advanced Youth National Diploma.

In 2023, Dr. Fontes founded TLH Reckoning, a pre-professional women’s soccer club in Tallahassee, Florida. The team competes in the USL W League and USL Academy, with its inaugural season taking place in 2024. Home games are played at Gene Cox Stadium.^[14]

Dr. Fontes’ career in women’s soccer and sports management includes work in youth development, professional club operations, and coaching education. Her leadership roles have focused on increasing opportunities for female athletes in soccer and contributing to the growth of the sport.