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Galaxy Minstrels

Minstrels

Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain. In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.

Advertising

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They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements,[1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s.[2]

A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women,[3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[4][5]

See also

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References

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  1. ^ Pringle, Hamish; Field, Peter (2008), Brand Immortality: How brands can live long and prosper, London: Kogan Page, ISBN 9780749449285
  2. ^ Brewer's Dictionary of Modern Phrase and Fable, "Advertising slogans of the 20th century". Accessed October 18, 2012.
  3. ^ comedy cv website entry for Croker & Jory Archived 2012-10-07 at the Wayback Machine. Accessed 2 April 2012
  4. ^ Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube Archived 2016-05-12 at the Wayback Machine. Accessed 2 April 2012
  5. ^ Advertisement on tellyads website Archived 2012-09-15 at the Wayback Machine. Accessed 2 April 2012
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