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Gushi Hui

Gushi Hui
CategoriesLiterary magazine
FrequencyFortnightly
PublisherShanghai Literature and Arts Publishing
Founded1963; 61 years ago (1963)
CountryChina
Based inChifeng
LanguageChinese
ISSN0257-0238
OCLC6519998

Gushi Hui (Chinese: 故事会; Story Collections) is a Chinese language fortnightly literary magazine published in Chifeng, China. It is one of the leading titles in the country.[1][2]

History and profile

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The magazine was established in Shanghai under the name Geming Gushihui (Chinese: Revolutionary Story Collections) in 1963.[3] However, its publication was suspended during the cultural revolution.[2] In 1974 the magazine was restarted.[2]

Formerly the magazine was published bimonthly.[4] Its frequency was changed to fortnightly in 2004.[2] The magazine is published by Shanghai Literature and Arts Publishing.[5] Its headquarters is in Chifeng.[6] The magazine mostly covers short stories.[2]

In 1979 the magazine was renamed as Gushi Hui dropping the word revolutionary.[3] In the 1980s the magazine targeted small villages and aimed at being a publication for public readings there.[4] However, this attempt was not successful.[4] On the other hand, during the 1990s it played a significant role in transition of China from the Maoist politics to the liberal economy.[3]

Circulation

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Its circulation was 100,000 copies in 1979.[3] It rose to 7.6 million copies in 1985, but dropped to 4 million at the end of the 1990s.[3] In 2003 Gushi Hui was the best-selling magazine in China with a circulation of 3,520,000 copies.[7]

The circulation of Gushi Hui was reported by its publisher to be 5,400,000 copies in January 2010[8] and 3,720,000 copies in August 2010.[5]

References

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  1. ^ Michael Keane; Christina Spurgeon (May 2004). "Advertising Industry and Culture in Post-WTO China" (PDF). Media International Australia. 111 (1): 104–117. doi:10.1177/1329878X0411100111. S2CID 153590186.
  2. ^ a b c d e Marja Kaikkonen (2005). "Gushihui: The success story of a popular literary journal". NIAS Nytt (3): 18–19. ISSN 0904-4337. ProQuest 197464347.
  3. ^ a b c d e Julia F. Andrews; Kuiyi Shen (2001). "The new Chinese women and lifestyle magazines in the late 1990s". In Perry Link; et al. (eds.). Popular China: Unofficial Culture in a Globalizing Society. Lanham, MD: Rowman & Littlefield Publishers. p. 143. ISBN 978-1-4616-4105-6.
  4. ^ a b c Eugene Perry Link (2000). The Uses of Literature: Life in the Socialist Chinese Literary System. Princeton, NJ: Princeton University Press. p. 193. ISBN 0-691-00198-7.
  5. ^ a b "China. Top titles" (PDF). Media Convergence Asia-Pacific. Retrieved 12 August 2015.[permanent dead link]
  6. ^ Wanning Sun; Jenny Chio, eds. (2012). "Introduction". Mapping Media in China: Region, Province, Locality. London; New York: Routledge. p. 6. ISBN 978-1-136-30430-9.
  7. ^ "Media Rates Slowly on Rise". Brand Republic. 28 November 2003. Retrieved 12 August 2015.
  8. ^ "World Magazine Trends 2009/2010" (PDF). FIPP. Archived from the original (PDF) on 3 March 2016. Retrieved 12 August 2015.