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| Founded | 2018 |
|---|---|
| Founder | Madeline Sands |
| Type | Nonprofit 501(c)(3) |
| Headquarters | Sydney, Australia |
Region | Australia, New Zealand, United States, Canada and United Kingdom |
| Services | Maternal and infant health |
| Website | helpmefeed |
The HelpMe Feed Foundation is an Australian non-profitable organization that supports breastfeeding. The foundation created the HelpMe Feed app, which aims to facilitate and expand on the support offered by health professionals to parents.[1][2]
History
[edit]With a team of volunteers, the members of Small World Social shared the goal of managing the creation and distribution of the HelpMe Feed app globally.[3] The group came together in 2014 when Maddy Sands of Small World Social saw an opportunity to use new technology to support women learning to breastfeed.[4] Originally, the project began as the Google Glass breastfeeding app trial.[5] This trial was supported by the Australian Breastfeeding Association.[6][7]
Karina Ayers, RN IBCLC joined the HelpMe Feed Foundation in 2015. From there, the foundation turned its focus towards building the HelpMe Feed app: a subscription-based tool that scales the support offered by health professionals to breastfeeding mothers.[8][9] It includes a library of breastfeeding support videos and resources.[4]
Aims
[edit]The HelpMe Feed Foundation aims:
- To reach health professionals and help them support more breastfeeding mothers.
- For parents to become more knowledgeable, skilled, and confident about breastfeeding.
- To decrease social stigma and raise public awareness around breastfeeding.
Awards and recognition
[edit]In April 2019, HelpMe Feed was awarded a Platinum Hermes Creative Award.[10] In May 2019, HelpMe Feed won an award of distinction in the Communicator Awards - Mobile Apps category.[11]
References
[edit]- ^ Boulous, Chris (2019-05-16). "New app to provide breastfeeding support". Fairfield City Champion. Retrieved 2019-05-17.
- ^ Whelan, Melanie (2019-01-31). "Global breastfeeding network taps into Hepburn mums' perspective for support". The Courier. Retrieved 2019-05-17.
- ^ Whelan, Melanie (2019-02-04). "Hepburn mums lend personal breastfeeding experience to app developers". The Advocate - Hepburn. Retrieved 2019-05-17.
- ^ a b Seymour, Joanna (2018-11-27). "HelpMe Feed Foundation is Born". Parenthub. Retrieved 2019-05-17.
- ^ "Google Glasses help feeding mums". www.heraldsun.com.au. 2014-04-06. Retrieved 2019-05-17.
- ^ Medew, Lucy Battersby and Julia (2014-01-18). "Breastfeeding mothers get help from Google Glass and Small World". The Age. Retrieved 2019-05-17.
- ^ Lynne, Jamie. "Google Glass App Helps Moms Breastfeed -". Retrieved 2019-05-17.
- ^ "OpenIDEO - Early Childhood Innovation Prize - HelpMe Feed". challenges.openideo.com. Retrieved 2019-05-17.
- ^ "Babytalk: Help Me Feed". ABC Radio. 2019-02-24. Retrieved 2019-05-17.
- ^ "Hermes Creative Awards". enter.hermesawards.com. Retrieved 2019-05-17.
- ^ "Communicator Awards | Winner's List". Retrieved 2019-05-17.