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Hogarth Worldwide

Hogarth Worldwide
Company typePrivate
IndustryMarketing, Advertising and Production
Founded2008
Headquarters
164 Shaftesbury Avenue
London
,
United Kingdom
Area served
Worldwide
Key people
Richard Glasson (CEO)
ProductsadcastNXT, FIDO, ZONZA [1]
ServicesBroadcast, print and digital production, post-production, CGI and retouching, creative expansion, language services (including transcreation) and distribution technology
Number of employees
7,500 (January 2024)
Websitewww.hogarth.com

Hogarth Worldwide[2] is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.

History

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Hogarth Worldwide HQ, London

Hogarth was established in London in 2008.[3] In 2009 the company formed a joint venture with WPP plc.[4] Richard Glasson – who joined the company in 2011 as chief operating officer – is the global CEO as of March 2023.[5]

Hogarth's business grew as more and more businesses started separating their advertising creative development from production.[6] Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.

Some of the biggest clients Hogarth works for include Heinz[7] Galderma, Nestle, Ford, Johnson & Johnson, Volvo.[citation needed]

Hogarth has featured in the Televisual poll of top post-production houses.[8]

As of January 2024, the company employs 7,500 staff globally, the largest in-house production arm of any agency.[9]

Offices

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In 2010 the company opened an office in New York. In 2011 offices were opened in Hong Kong, Singapore,[10] and Mexico. An office in Bucharest was opened in 2012. An offshore production platform for Hogarth was established in the year 2018 in Chennai, India.

Joint ventures

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Hogarth have established joint ventures with creative agencies and clients to provide production resources. These include:

References

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  1. ^ "Transfer of CopyCentral by Hogarth to Optimad". 16 August 2017. Archived from the original on 10 April 2021. Retrieved 26 June 2018.
  2. ^ "Hogarth – Homepage". Archived from the original on 2008-12-30.
  3. ^ "Our weekly round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 2020-04-30.
  4. ^ Coffee, Patrick (2018-02-27). "Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth". www.adweek.com. Retrieved 2024-02-16.
  5. ^ "Hogarth Worldwide Names Natasha Cholerton-Brown as CEO of Americas | LBBOnline". lbbonline.com. Retrieved 2024-02-16.
  6. ^ "IPA report produces magical and logical results for business-minded agencies". Archived from the original on 2009-05-23.
  7. ^ "Kraft Heinz to use one non-local production house". Reel Chicago News. 2015-10-07. Retrieved 2024-02-16.
  8. ^ "Televisual | REPORTS & SURVEYS". Archived from the original on 2012-11-13.
  9. ^ "WPP Seeks to Leverage Production Growth as Hogarth Takes the Lead | LBBOnline". lbbonline.com. Retrieved 2024-03-20.
  10. ^ "White Mark builds 7.1 Dolby audio studios for Hogarth Singapore — OnScreenAsia.com". Archived from the original on 2012-01-31. Retrieved 2012-02-15.
  11. ^ "Grey Works". Archived from the original on 2013-07-01.
  12. ^ Rowley, Liz (2015-09-18). "With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent". AdExchanger. Retrieved 2024-02-16.
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