 | |
| Company type | Division |
|---|---|
| Industry | Motorcycle |
| Founded | 2008 |
| Defunct | 2020 |
| Headquarters | , India |
Area served | Worldwide |
Key people | Anand Mahindra (Chairman & Managing Director) |
| Products | |
| Brands | BSA Company Jawa Yezdi Kinetic |
| Parent | Mahindra & Mahindra |
| Website | mahindratwowheelers |
Mahindra Two Wheelers Limited (MTWL) was a group venture owned by Mahindra & Mahindra (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design. In October 2016, Mahindra purchased BSA trademark for £3.4 million in an effort to reintroduce motorcycles bearing the famous BSA name.
Facilities
[edit]The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.
Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested ₹100 crore (US$12 million) to make it functional.[2]
The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]
Discontinued
[edit]Scooters
[edit]- Mahindra Flyte
- Mahindra Kine
- Mahindra Rodeo
- Mahindra Rodeo RZ
- Mahindra Rodeo UZ
- Mahindra Duro
- Mahindra Duro DZ
- Mahindra Gusto
- Mahindra Gusto 125
- Mahindra Gusto 110
Motorcycles
[edit]- Mahindra Pantero
- Mahindra Stallio
- Mahindra Centuro
- Mahindra Centuro XT
- Mahindra Centuro NXT
- Mahindra Centuro Disc Brake
- Mahindra Centuro Rockstar
- Mahindra Centuro Rockstar Kick Alloy
- Mahindra Mojo
- Mahindra Mojo XT
- Mahindra Mojo UT
- Mahindra Mojo Bs6
Awards
[edit]- Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[3]
- Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[4]
- Mahindra Rodeo won the Best Website Award - Automotive at Campaign India's Digital Media Awards.[5]
- Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[6]
See also
[edit]
References
[edit]- ^ "Mahindra acquires Kinetic Motors". DNA.
- ^ "Mahindra opens two-wheeler R&D centre". The Hindu. Chennai, India. 5 July 2012.
- ^ "Cars and Bike awards 2010". NDTV.
- ^ "New Mahindra Rodeo RZ wins Pit stop Monsoon Rally in very 1st year of participation". SportzPower. 22 August 2012. Archived from the original on 4 September 2012. Retrieved 8 June 2018.
- ^ "Campaign India Digital Media Awards 2012". Campaign India. Archived from the original on 4 December 2012. Retrieved 27 August 2013.
- ^ Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.
External links
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