Mogul Academy is an entrepreneurial school where its students work to make their businesses come true. Students Valeria, Winnie, Yuna, and Celeste work to establish their businesses and make them come true.[10]
Wren (voiced by Tim Gunn)[2][13] is a professor at Mogul Academy who runs a fashion contest in the episode "Mo'gul Money, Mo Problems". They have been confirmed as a non-binary character.[14] Wren is also the head of the school's fashion department.[15]
Victoria Steele (voiced by Jane Lynch)[2][14] is the headmaster of Mogul Academy and former businesswoman.
Josie (voiced by JoJo Siwa)[2][16] as a communications business person and the head journalist for The Daily Juice, the school's blog.
Emily Ashby of Common Sense Media described the show as likable and praised its "themes of diversity and perseverance."[25] She also pointed out that the values of "thinking big and working hard" can apply to any situation, with any "failures" as an opportunity for success in the future as a major theme in the show, along with characters which challenge stereotypes. This includes, she argues, a female student is a "tech whiz," one character has two mothers, a non-binary teacher, and a new designer who draw inspiration from herself to "create fashion choices for body types that run the gamut," meaning that the show shares the message of "being unique, challenging stereotypes, and following your dreams." Producer, writer, and teacher Gina Catanzarite noted that show's scripts "are peppered with business terms," with the teenage characters using their skills to solve problems, and celebrates smart girls who "exhibit the skills, vision, and persistence" to achieve career goals.[26]
^ abSchuster, Kat (September 13, 2019). "Local sisters' new Nickelodeon show aims to shape young entrepreneurs". Press Telegram. Archived from the original on October 10, 2019. Retrieved January 4, 2021. "Our fashion designer Yuna has two moms and I think the way that it's handled in the show I feel is just perfect," Jenae [Heitkamp] said. "It's not a storyline, it just like 'these are my moms and they are supportive and affectionate.'"
^Catanzarite, Gina (2020). "Middle School Moguls". Parents Choice Foundation. Archived from the original on January 4, 2021. Retrieved January 4, 2021.