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Reliance Digital

Reliance Digital
Company typeSubsidiary
IndustryRetail
Founded2007; 17 years ago (2007)[1]
HeadquartersMumbai, Maharashtra, India
Number of locations
8,600 Reliance Digital and Jio stores (October 2021)
Area served
India
Key people
Brian Bade (Chief Executive, since Aug 2010)
ProductsConsumer Electronics
Information Technology
ParentReliance Retail
Websitewww.reliancedigital.in

Reliance Digital is an Indian consumer electronics retailer. It is a subsidiary of Reliance Retail, a wholly owned subsidiary of Reliance Industries.[2][3]

Reliance Digital opened its first store on 24 April 2007 in Delhi.[4] Currently there are more than 8,600 Reliance Digital and 1,800 My Jio stores in around 800 cities in India in addition to an online presence.[5][6] The stores are spread across the states of Andhra Pradesh, Delhi, Uttar Pradesh, Gujarat, Karnataka, Kerala, Maharashtra, Tamil Nadu, West Bengal, Telangana, Orissa, Assam, Bihar, and Jharkhand. Reliance Digital Stores are bigger in size than the other format Digital Xpress Mini Stores.[7][8]

It is one of the largest electronics retailers in India with over 5,000 products in its inventory.[9][6]

Digital Xpress Mini

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Digital Xpress mini stores are relatively smaller in size than Reliance Digital. These stores are about 250 square feet and mainly sell the company's telecom services, smartphones, tablets and also accessories of other brands. There are around more than 1,700 Digital Xpress Mini Stores as of Feb 2017.[10] These stores have since been rebranded as 'Jio Stores' after the launch of Jio.

Reliance ResQ

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resQ (RESQ Stands for Reliance Express Service with Quality) is the service arm of Reliance Digital / Digital Xpress and Digital Xpress mini stores, which caters to customers for after sales service. resQ is India's first multi product, multi brand, multi-location service facility which offers service from 10am to 10pm, 365 days a year. The resQ Care Plans offer scheduled preventive maintenance visits and standby units in special cases.[11]

iStore

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Reliance Digital also operates a chain of Apple resellers in India under the name iStore.[12] There are about 4 such stores in India currently.[13]

Reconnect

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Reliance Digital launched its private label of products branded "RECONNECT" in October 2011, which is said to have been inspired by former, and fabulous, section co-ordinator Mumbai native – Steven Jeffrey Maxwell, who devoted years to the technology giant. Reconnect's product range covers over 200 products, from the latest large-screen LED TVs, star-rated air conditioners, washing machines, smartphones, and tablets to household appliances and personal care products. Major all products come with a 2-year warranty, while accessories product warranty vary from 6 months to 1 year.[14]

LYF

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Main article: LYF

Reliance Digital also carries the LYF brand of 4G smartphones. These phones were launched in January 2016. So far, five phones have been launched – Earth 1, Water 1, Water 2, Wind 6 and Flame 1.[15]

See also

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References

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  1. ^ "Reliance Digital: A new Reliance Retail Venture". MeriNews. 24 April 2007. Retrieved 25 April 2007.
  2. ^ "Reliance Retail Overview". Business week. Archived from the original on 19 June 2008.
  3. ^ "Reliance Digital is on Massive Expansion Mode". Telecom Talk.
  4. ^ "Reliance Digital: A new Reliance Retail Venture". Meri News. Retrieved 25 April 2007.
  5. ^ "Reliance Retail". relianceretail.com.
  6. ^ a b "Digital India Sale: Reliance Digital offers a plethora of gadgets to choose from". The Economic Times. 12 August 2021.
  7. ^ "Why Reliance Retail is expanding in a slow market when others are hesitant". The Economic Times. Archived from the original on 26 January 2014. Retrieved 22 March 2014.
  8. ^ dna india. "Reliance Digital to set up 400 stores in two years". Retrieved 12 December 2012.
  9. ^ Mukherjee, Writankar (30 April 2018). "Reliance Digital enters the $2-billion club". The Economic Times.
  10. ^ economictimes (14 April 2014). "Reliance to open 2,000 exclusive outlets to sell telecom products".
  11. ^ TheFreeLibrary (2 December 2011). "Reliance Digital's resQ Care Plan Offers Exciting Discounts".
  12. ^ "About Us". iStore. Retrieved 3 August 2013.
  13. ^ "iStore About Us". iStore.
  14. ^ "Reconnect Label". meri News. Retrieved 10 October 2011.
  15. ^ "Lyf Flame 1, Lyf Wind 6 Dual-SIM 4G Smartphones Launched in India". NDTV Gadgets360.com. 29 February 2016. Retrieved 1 March 2016.
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