 | |
| Company type | Division |
|---|---|
| Founded | 1993 |
| Founders |
|
| Headquarters | Santa Cruz, California, US |
Key people | Folkert Lamsvelt (CEO)[1] |
| Products | Bicycles |
| Parent | Pon Holdings |
| Website | santacruzbicycles.com |
Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California.[2] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[3] Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.[4]
History
[edit]Santa Cruz Bicycles was founded by Pino, Rob Roskopp, Mike Marquez and Rich Novak in 1993.[5] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.[6]
Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80 millimetres (3.1 in) travel single pivot design,[7] the first on the market.[2][5] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.
The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.[5]
Models
[edit]
The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines.[2] Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.[8]
In 2017, Santa Cruz announced the addition of carbon fiber wheels[9] to their product lineup.
Current Santa Cruz/Juliana Production Models[10][11]
- 5010/Furtado - 27.5" wheels, 130 millimetres (5.1 in) VPP Travel
- Blur - 29" wheels, 2 options for suspension travel: XC and TR. TR has 120 millimetres (4.7 in) of fork travel, and 115 millimetres (4.5 in) of VPP Travel. XC has 110 millimetres (4.3 in) of fork travel, and has 107 (4.2 in) millimetres in VPP Travel[12] (Re-introduced in 2018)
- Tallboy/Joplin - 29" wheels, 120 millimetres (4.7 in) VPP Travel
- Bronson/Roubion - 27.5" wheels, 150 millimetres (5.9 in) VPP Travel
- Hightower - 29" wheels, 145 millimetres (5.7 in) VPP Travel
- Megatower - 29" wheels, 160 millimeters (6 in) VPP Travel
- Nomad - MX (29" front wheel, 27.5 rear wheel), 170 millimetres (6.7 in) VPP Travel
- V10 - 27.5" wheels or 29" wheels,[13] 216 millimetres (8.5 in) VPP Travel
- Chameleon - 29" or 27.5"+ wheels, hardtail trail bike with 130 millimetres (5.1 in) of fork travel
- Highball - 29" wheels, hardtail XC bike with 100 millimetres (3.9 in) of fork travel
- Jackal - 26" wheels, dirt jump frame
- Stigmata - 700c wheels, cyclocross/gravel bike
- Heckler - 27.5" wheels, e-mountain bike, 150 millimetres (5.9 in) VPP Travel (Re-introduced as e-bike in 2020)
- Bullit - MX (29" front wheel, 27.5 rear wheel) - Produced from 1998 to 2011 and then re-introduced as an e-bike in 2020[14]
Current Santa Cruz Production Wheel Models
- Reserve Carbon Wheels - 27.5 or 29" - 25, 27, 30, 37mm[15]
- Reserve Aluminum Wheels - 27.5 or 29"[16]
Discontinued Models[17]
- Bantam
- Blur LT
- Blur XC
- Blur 4X
- Bullit
- Butcher
- Driver 8
- Heckler
- Juliana Cushtail
- Nickel
- Roadster
- Super 8
- Superlight
- Tallboy LT
- Tazmon
- VP Free
- HighTower LT
Santa Cruz Syndicate
[edit]Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is Laurie Greenland, Jackson Goldstone, and Nina Hoffmann.[18]
References
[edit]- ^ Pasko, Jessica M. (2024-01-31). "This week in Santa Cruz County business: Santa Cruz County Bank marks two decades, new funding rounds for local tech & new CEO for Santa Cruz Bicycles". Lookout Santa Cruz.
- ^ a b c Santa Cruz Bicycles COMPANY
- ^ Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines Archived 2013-01-06 at the Wayback Machine
- ^ Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
- ^ a b c Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
- ^ History Of Santa Cruz Bicycles | LIVESTRONG.COM
- ^ Santa Cruz Bicycles - Tazmon 1
- ^ Introducing Juliana Bicycles
- ^ "Santa Cruz Reserve Wheels First Look - Bike Mag".
- ^ Santa Cruz Bicycles Model Range
- ^ Juliana Bicycles Model Range
- ^ "Blur - Cross Country Bike | Santa Cruz Bicycles | Buy Online Pick Up In Store". www.santacruzbicycles.com. Retrieved 2024-08-11.
- ^ "Santa Cruz Bicycles Releases New V10 DH Bike".
- ^ "New Santa Cruz Bullit CC X01 Reserve 2021 in review – The clue's in the name!". E-Mountain Bike Magazine.
- ^ "Santa Cruz Launches New Nomad, New Wheels, and a Julian Enduro Bike".
- ^ "Reserve's New Aluminum Wheels Come With a Lifetime Warranty". Pinkbike. 15 February 2023.
- ^ Santa Cruz Bicycles Model Archive
- ^ Santa Cruz Syndicate
