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 Servis outlet at Lucky One Mall | |
| Servis Industries Limited | |
| Company type | Public |
| PSX: SRVI KSE 100 component | |
| Industry | Leather |
| Founded | 1941 |
| Founders | Chaudhry Nazar Mohammad Chaudhry Muhammad Hussain Chaudhry Mohammad Saeed |
| Headquarters | Gulberg, Lahore , Pakistan |
Area served | Worldwide |
Key people | Chaudhry Ahmed Javed (chairman) Chaudhry Omar Saeed (CEO) |
| Products | Shoes, tyres, and tubes |
| Revenue |  Rs. 96.520 billion (US$330 million) (2023) |
| Rs. 13.183 billion (US$46 million) (2023) | |
| Rs. 2.841 billion (US$9.8 million) (2023) | |
| Total assets | Rs. 85.832 billion (US$300 million) (2023) |
| Total equity | Rs. 18.969 billion (US$66 million) (2023) |
Number of employees | 7,902 (2023) |
| Subsidiaries | Service Tyres Service Retail Service Industries Capital SIL Gulf FZE Dongguan Service Global Service Global Footwear (79.43%) Service Long March Tyres (32.09%) |
| Website | servisgroup |
| Footnotes / references Financials as of 31 December 2023[update][1] | |
Service Industries Limited, doing business as Servis, is a Pakistani shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]
Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]
History
[edit]Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad, Chaudhry Muhammad Hussain, and Chaudhry Mohammad Saeed.[5] It initially produced handbags and sports goods.[6] During World War II, Service supplied boots to the British Indian Army.[6] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[6]
In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[6]
From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[6] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[6] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[6]
In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[6] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[6] During this period, SSC also made changes in its managerial practices and product offerings.[6]
Subsidiaries
[edit]- Service Retail[7]
- Servis Tyres
- Service Industries Capital
- SIL Gulf FZE
- Dongguan Service Global
- Service Global Footwear (79.43%)
- Service Long March Tyres (32.09%)
Footwear brands
[edit]- Servis[7]
- Cheetah, sport shoes
- Don Carlos, men's formal footwear
- Shoe Planet, high fashion brand shoes[7]
- Liza, shoes for women
- Lark and Finch shoes
- Calza, shoes for men
- T.Z, shoes for kids
- Klara Shoes
- Ndure
See also
[edit]References
[edit]- ^ "Service Industries Limited Annual Report 2023". Retrieved 18 May 2024.
- ^ Jamal, Nasir (11 April 2016). "Responding to the call for diversification". DAWN.COM.
- ^ a b "Servis: the iconic shoe company doubles down on its tyre manufacturing business". Profit by Pakistan Today. 17 January 2021.
- ^ Servis Group incorporating wholly-owned subsidiary company Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019
- ^ Hussain, Dilawar (7 April 2014). "Putting the best foot forward". DAWN.COM.
- ^ a b c d e f g h i j Chatha, Kamran A. (4 March 2019). "Service Tyre and Tube Division: Strategic Capabilities for Business Growth". Asian Journal of Management Cases. 16 (1): 51–75. doi:10.1177/0972820119825981 – via CrossRef.
- ^ a b c Competition in shoe market is heating up, Business Recorder, Published 31 March 2017, Retrieved 8 May 2019
