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Ram Pam Pam

Not to be confused with Rampampam.
"Ram Pam Pam"
Single by Natti Natasha and Becky G
from the album Nattividad and Esquemas
LanguageSpanish
ReleasedApril 20, 2021 (2021-04-20)
GenreReggaeton
Length3:21
Label
Songwriter(s)
Producer(s)
  • Jean Carlos Hernández Espinal
  • Rafael Pina
Natti Natasha singles chronology
"Las Nenas"
(2021) 		"Ram Pam Pam"
(2021) 		"Philliecito"
(2021)
Becky G singles chronology
"Down to Miami"
(2021) 		"Ram Pam Pam"
(2021) 		"Fulanito"
(2021)
Music video
"Ram Pam Pam" on YouTube

"Ram Pam Pam" is a song by Dominican singer Natti Natasha and American singer Becky G. The song and its music video were released by Pina Records and Sony Music Latin on April 20, 2021. It was written by the two singers, Francisco Saldaña, Ovimael Maldonado Burgos, Nino Karlo Segarra, Justin Quiles, Siggy Vázquez, Elena Rose, Juan Manuel Frias, Valentina López and its producers Jean Carlos Hernández Espinal and label head Rafael Pina. It interpolates "Ella Me Levantó" (2007), written and performed by Daddy Yankee. It is Natasha and Gomez's third collaboration, following the hugely successful "Sin Pijama" and the remix of "Dura" (with Yankee and Bad Bunny), both released in April 2018.

Background and release

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On April 20, 2018, Gomez released "Sin Pijama" with Natasha, a collaboration that would go on to become a huge hit, being certified platinum by the RIAA's Latin field and garnering over 100 million views within three weeks. As of 2024, the official music video on YouTube for "Sin Pijama" has earned over 2.1 billion views. Gomez and Natasha, although nearly ten years apart in age, became close friends while filming the music video and recording the track. Subsequently, they were featured on the remix of "Dura" by Daddy Yankee.

Natasha released her single "Las Nenas", a collaboration with Cazzu (Argentina), Farina (Colombia) and La Duraca (Puerto Rico), in March 2021; the end of the single's music video featured a cameo from Gomez arriving in a car, picking up Natasha and then driving off, leading to speculation that the next single would feature her. Both artists teased the song about a week before its release, uploading it onto each of their respective social media networks with a video saying things like "the story continues" and "the perfect combo". Later, the two revealed the cover art and eventual release date, which was to be on the third anniversary of the release of "Sin Pijama".

Music and lyrics

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"Ram Pam Pam" is a reggaetón song lasting three minutes and twenty-one seconds. Its vocal arrangement is similar to that of "Sin Pijama", with Gomez singing the first verse and Natasha leading into the pre-chorus with Gomez. The first chorus is sung solely by Natasha, with Gomez taking the latter half on the rest. Natasha sings the post-chorus after the second chorus and Gomez sings the second one after the third.

Lyrically, the song is about women moving on from a no-good man, telling him that they're over the trouble and have found someone better. Gomez's verse is about her ex having "lots of chains" and jewelry that, at the end, didn't serve any purpose, and that he didn't see he "had a queen in front of [him]" all along. Natasha discusses kicking her ex out, not wanting him anymore after the drama, and having "another that fits better". Her verse includes an interpolation of the line "Llora, nena, llora, llora" (Cry, baby, cry, cry) from "Ella Me Levantó" by Yankee, but with reversed genders, telling him to cry for her. The chorus features the singers saying that they found new partners who make them "ram pam pam pam pam" (the song’s title, and a potential euphemism for sex or, alternatively, making one's heart beat faster). The chorus also mentions not looking for her, and she not looking for him, and her new partner is taking her to the club to dance.

Music video

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Background

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The music video for "Ram Pam Pam" was directed by Venezuelan director Daniel Duran, Gomez's constant collaborator and was filmed using a green screen. It was released alongside the song on April 20. Similar to "Sin Pijama", the video includes a cameo appearance by American singer Prince Royce. As of 2024, the video has over 784 million views on YouTube.

Synopsis

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The video shows Natasha and Gomez arriving at a basketball court, where they go into the locker room to change. The girls sing in the locker room, the bleachers and on the court, being accompanied by female backup dancers in the latter. They peek through a door to see Prince Royce and his team playing. Despite no game being shown, the girls appear holding a trophy at the end, celebrating with champagne. In its closing scene, Natasha throws the basketball at Royce, possibly referencing their previous collaboration, "Antes Que Salga El Sol".

Live performances

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Natasha and Gomez performed "Ram Pam Pam" together for the first time at The Tonight Show Starring Jimmy Fallon on May 17, 2021.[1]

Remix

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On September 7, 2021, a German-Spanish version of the song with German singer Vanessa Mai was released.[2]

Critical reception

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Publication List Rank Ref.
Billboard The 25 Best Latin Songs — [3]

Accolades

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Awards and nominations for "Ram Pam Pam"
Organization Year Category Result Ref.
ASCAP Latin Awards 2022 Winning Songs[a] Won
BreakTudo Awards 2021 Latin Hit Nominated
Premios Juventud Girl Power Won
Premios Tu Música Urbano 2022 Video of the Year Nominated

Charts

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Certifications

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Region Certification Certified units/sales
Italy (FIMI)[51] Gold 35,000‡
Mexico (AMPROFON)[52] Platinum+Gold 210,000‡
Spain (PROMUSICAE)[53] 2× Platinum 80,000‡
United States (RIAA)[54] 4× Platinum (Latin) 240,000‡
Streaming
Central America (CFC)[55] Platinum 7,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

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Release dates and formats for "Mala Santa"
Region Date Format Label Ref.
Various April 20, 2021
[56]
Italy May 7, 2021 Radio airplay Sony Latin [57]

See also

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Notes

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  1. ^ Awards and nominations Natasha and Gomez has received as songwriter.

References

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  1. ^ Roiz, Jessica (May 17, 2021). "Natti Natasha, Her Baby Bump & Becky G Perform 'Ram Pam Pam' on 'Tonight Show': Watch". Billboard. Archived from the original on November 1, 2020. Retrieved May 17, 2021.
  2. ^ "Ram Pam Pam (Remix)". Spotify. Retrieved October 18, 2021.
  3. ^ Billboard Staff (2021-08-05). "The 25 Best Latin Songs of 2021 (So Far): Staff Picks". Billboard. Retrieved 2023-02-05.
  4. ^ "Natti Natasha – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Natti Natasha. Retrieved June 9, 2021.
  5. ^ "Top 20 Bolivia del 31 de Mayo al 6 de Junio, 2021". Monitor Latino. Retrieved June 7, 2021.
  6. ^ "Top 100 Colombia – Semana 22 del 2021 – Del 28/05/2021 al 03/06/2021" (in Spanish). National-Report. Archived from the original on June 4, 2021. Retrieved June 4, 2021.
  7. ^ "Top 20 Guatemala del 7 al 13 de Junio, 2021". Monitor Latino. Retrieved June 24, 2021.
  8. ^ "Top 100 Ecuador – Semana 4 del 2022 – Del 21/01/2022 al 27/01/2022" (in Spanish). National-Report. Archived from the original on October 25, 2019. Retrieved January 21, 2022.
  9. ^ "Top 20 El Salvador del 31 de Mayo al 6 de Junio, 2021". Monitor Latino. Retrieved June 7, 2021.
  10. ^ "Billboard Global 200 Chart (week of June 12, 2021)". Billboard. Archived from the original on 8 June 2021. Retrieved 8 June 2021.
  11. ^ "Becky G (Global Excl. US)". Billboard. Retrieved May 14, 2021.
  12. ^ "Top 20 Guatemala del 7 al 13 de Junio, 2021". Monitor Latino. Retrieved June 24, 2021.
  13. ^ "Top 20 Honduras del 31 de Mayo al 6 de Junio, 2021". Monitor Latino. Retrieved June 7, 2021.
  14. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 8, 2021.
  15. ^ "Top Singoli – Classifica settimanale WK 27" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 10, 2021.
  16. ^ "Natti Natasha Chart History". Billboard. Retrieved May 4, 2021.
  17. ^ "Natti Natasha Chart History (Latin Digital Song Sales)". Billboard. Retrieved May 4, 2021.
  18. ^ "Top 20 Nicaragua del 21 al 27 de Junio, 2021". Monitor Latino. Retrieved June 28, 2021.
  19. ^ "Top 100 Panamá del 24 al 30 de Mayo, 2021". Monitor Latino. Retrieved May 4, 2021.
  20. ^ "Top 20 Peru del 14 al 20 de Junio, 2021". Monitor Latino. Retrieved June 24, 2021.
  21. ^ "Top 20 Puerto Rico del 31 de Mayo al 6 de Junio, 2021". Monitor Latino. Retrieved June 7, 2021.
  22. ^ Arvunescu, Victor (September 1, 2021). "Top Airplay 100 - Piesă devenită hit, revenire spectaculoasă pe primul loc" [Top Airplay 100 – The song that became a hit spectacularly returns to number one] (in Romanian). Un site de muzică. Retrieved September 11, 2021.
  23. ^ "Top 100 Canciones: Semana 17". Productores de Música de España. Retrieved May 6, 2021.
  24. ^ "Top 20 Uruguay del 14 al 20 de Junio, 2021". Monitor Latino. Retrieved June 24, 2021.
  25. ^ "Natti Natasha Chart History (Bubbling Under Hot 100)". Billboard. Retrieved July 13, 2021.
  26. ^ "Natti Natasha Chart History (Hot Latin Songs)". Billboard. Retrieved June 2, 2021.
  27. ^ "Natti Natasha Chart History (Latin Airplay)". Billboard. Retrieved July 13, 2021.
  28. ^ "Natti Natasha Chart History (Latin Rhythm Airplay)". Billboard. Retrieved July 30, 2021.
  29. ^ "Top 100 Venezuela". Record Report. Retrieved June 28, 2021.
  30. ^ "Chart Anual Monitor Latino 2021 – Argentina" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  31. ^ "Chart Anual Monitor Latino 2021 – Chile" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  32. ^ "Chart Anual Monitor Latino 2021 – Costa Rica" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  33. ^ "Chart Anual Monitor Latino 2021 – Ecuador" (in Spanish). Monitor Latino. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
  34. ^ "Chart Anual Monitor Latino 2021 – El Salvador" (in Spanish). Monitor Latino. Archived from the original on October 31, 2022. Retrieved October 31, 2022.
  35. ^ "Chart Anual Monitor Latino 2021 – Guatemala" (in Spanish). Monitor Latino. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
  36. ^ "Chart Anual Monitor Latino 2021 – Honduras" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  37. ^ "Chart Anual Monitor Latino 2021 – Latin America" (in Spanish). Monitor Latino. Archived from the original on January 3, 2023. Retrieved January 3, 2023.
  38. ^ "Chart Anual Monitor Latino 2021 – Nicaragua Urbano" (in Spanish). Monitor Latino. Archived from the original on January 3, 2023. Retrieved January 3, 2023.
  39. ^ "Chart Anual Monitor Latino 2021 – Panama" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  40. ^ "Chart Anual Monitor Latino 2021 – Paraguay" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  41. ^ "Chart Anual Monitor Latino 2021 – Peru" (in Spanish). Monitor Latino. Archived from the original on October 25, 2022. Retrieved October 25, 2022.
  42. ^ "Chart Anual Monitor Latino 2021 – Puerto Rico" (in Spanish). Monitor Latino. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
  43. ^ "Top 100 Songs Annual 2021". Productores de Música de España. Retrieved January 22, 2022.
  44. ^ "Chart Anual Monitor Latino 2021 – Uruguay" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  45. ^ "Hot Latin Songs – Year-End 2021". Billboard. Retrieved December 11, 2021.
  46. ^ "Latin Airplay – Year-End 2021". Billboard. Retrieved December 4, 2021.
  47. ^ "Latin Rhythm Airplay – Year-End 2021". Billboard. Retrieved December 4, 2021.
  48. ^ "Chart Anual Monitor Latino 2021 – Venezuela" (in Spanish). Monitor Latino. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  49. ^ "Chart Anual Monitor Latino 2022 – Guatemala" (in Spanish). Monitor Latino. Archived from the original on December 2, 2022. Retrieved December 2, 2022.
  50. ^ "Chart Anual Monitor Latino 2022 – Honduras" (in Spanish). Monitor Latino. Archived from the original on December 2, 2022. Retrieved December 2, 2022.
  51. ^ "Italian single certifications – Natti Natasha – Ram Pam Pam" (in Italian). Federazione Industria Musicale Italiana. Retrieved August 17, 2021. Select "2021" in the "Anno" drop-down menu. Type "Ram Pam Pam" in the "Filtra" field. Select "Singoli" under "Sezione".
  52. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 24, 2023. Type Natti Natasha, Becky G in the box under the ARTISTA column heading and Ram Pam Pam in the box under the TÍTULO column heading.
  53. ^ "Spanish single certifications" (in Spanish). Productores de Música de España. Retrieved October 19, 2021. Select Canciones under "Categoría", select 2021 under "Año". Select 7 under "Semana". Click on "BUSCAR LISTA".
  54. ^ "American single certifications – Natti Natasha – Ram Pam Pam". Recording Industry Association of America. Retrieved September 22, 2021.
  55. ^ "Certificaciones" (in Spanish). Certificación Fonográfica Centroamericana. Retrieved May 21, 2022.
  56. ^ "Ram Pam Pam - Single". February 10, 2022.
  57. ^ "Natti Natasha & Becky G - Ram Pam Pam (Radio Date: 7/05/2021)". May 6, 2021.