Adelaide Football Club

Adelaide Football Club
Names
Full name	Adelaide Football Club Limited[1]
Nickname(s)	Crows Indigenous rounds: Kuwarna
Motto	We Fly As One Made From South Australia
2024 season
After finals	15th (AFL) 6th (SANFL) 3rd (AFLW)
Home-and-away season	15th (AFL) 6th (SANFL) 4th (AFLW)
Leading goalkicker	Darcy Fogarty (41) (AFL) Lachlan Gollant (29) (SANFL) Caitlin Gould (20) (AFLW)
Best and fairest	Ben Keays, Jordan Dawson (AFL) Kieran Strachan (SANFL) Ebony Marinoff (AFLW)
Club details
Founded	12 September 1990[2]
Colours	Navy blue, red, gold
Competition	AFL: Senior men AFLW: Senior women SANFL: Reserves men
Chairman	John Olsen
CEO	Tim Silvers
Coach	AFL: Matthew Nicks AFLW: Matthew Clarke SANFL: Matthew Wright
Captain(s)	AFL: Jordan Dawson AFLW: Ebony Marinoff & Sarah Allan SANFL: Jack Madgen
Premierships	AFL (2) 1997 1998 AFLW (3) 2017 2019 2022 (S6)
Ground(s)	AFL: Adelaide Oval (53,500) AFLW: Norwood Oval (10,000) Unley Oval (10,000)
Former ground(s)	Football Park (1991–2013)
Training ground(s)	Football Park Thebarton Oval (future)
Uniforms
Home Away Gather Round
Other information
Official website	afc.com.au
Current season

The Adelaide Football Club, nicknamed the Crows, is a professional Australian rules football club based in Adelaide, South Australia that was founded in 1990. The Crows have fielded a men's team in the Australian Football League (AFL) since 1991, and a women's team in the AFL Women's (AFLW) competition since 2017.^[3] The club's offices and training facilities are located in the western Adelaide suburb of West Lakes, at the site of the club's former home ground Football Park. Since 2014 Adelaide have played home matches at the Adelaide Oval, a 53,500-seat stadium located on the northern bank on the River Torrens in North Adelaide.^[4]

The Crows were formed in 1990 as the de facto state team representing South Australia in the AFL. They were originally owned by the South Australian National Football League (SANFL), though they gained administrative independence in 2014.^[5] They played their first season in 1991 and finished in 9th place, the highest ranking of any expansion club in the AFL in a debut year.^[6][7] The men's team won both the 1997 and 1998 Grand Finals, and have appeared in 15 finals series in their 33-year history. Adelaide is the most successful team in the AFL Women's competition, and is one of two clubs (the other being Brisbane) that have won multiple premierships; winning in 2017, 2019 and 2022 (S6). It also fields a reserves team in the South Australian National Football League (SANFL), along with the other South Australian football team in the Port Adelaide Football Club.

The men's team is currently coached by Matthew Nicks and is captained by Jordan Dawson.^[8][9]

After the VFL was renamed the AFL for the 1990 season, the SANFL clubs unanimously resolved, in 1990, that a team would not be entered into the AFL until 1992.^[10] The AFL refused to accept this, and revised negotiations with individual clubs Port Adelaide and Norwood.^[11] Two months later, the Port Adelaide Football Club reached terms of agreement with the AFL to enter a team into its competition in season 1991. The other nine SANFL clubs reacted strongly and entered into litigation in an endeavour to halt Port's bid. As the terms offered were more favourable than previously offered, talks were resumed.^[12] On 19 September 1990, the AFL approved the bid for a new South Australian club to enter into the league rather than a single existing SANFL club.^[7][12]

The Adelaide Crows played their first season in the AFL in 1991.^[13] Inaugural coach Graham Cornes^[14] and captain Chris McDermott led Adelaide to a respectable ninth place out of 15 in the league, with 10 wins and 12 losses and a percentage of 89.44.^[15] Adelaide's first AFL game was against Hawthorn on Friday 22 March at their then home ground, Football Park. The Crows defeated the eventual premiers by a hefty 86-point margin, winning 24.11 (155) to 9.15 (69).^[16] The club reached its first finals series in the 1993 AFL season, eventually losing to Essendon in the preliminary final.^[13]

The year 1997 marked the entry of a second South Australian club, Port Adelaide. The Crows finished fourth to qualify for its first finals series since 1993, and hosted fifth-placed West Coast in the First Elimination Final. In the first final ever to be played at Football Park, the Crows won 14.15 (99) to 9.12 (66). The next week, Adelaide benefited from the finals system in use at the time and hosted the higher ranked Geelong, who had finished two places above the Crows but were forced to play away due to losing the previous week to North Melbourne. The Crows won narrowly in a controversial match, where a clear forward 50 mark to Geelong's Leigh Colbert during a critical stage of the third quarter was not awarded by field umpire Grant Vernon, with the game concluding with the final scores as Adelaide 11.10 (76) to Geelong's 9.14 (68).^[17] This set up an away Preliminary Final against the Western Bulldogs at the MCG. Despite losing Coleman Medallist Tony Modra, who had kicked 84 goals for the season, to an ACL injury in the first quarter and trailing by 31 points at half time, the Crows kicked four unanswered goals in the last quarter to record a two-point victory, 12.21 (93) to 13.13 (91). Darren Jarman kicked a goal to put Adelaide in front with less than two minutes remaining, this qualified the Crows for their first AFL Grand Final, to be played against St Kilda at the MCG a week later.^[18]

St Kilda, chasing just their second premiership in VFL/AFL history, were warm favourites to win the Grand Final, having come first in the minor round and won both of their finals by margins of 46 and 31 points, against an Adelaide side without Tony Modra, Mark Ricciuto and goalsneak Peter Vardy due to injury. However, the Crows again overcame a half-time deficit, kicking 14 second-half goals to win by 31 points, 19.11 (125) to 13.16 (94). Darren Jarman kicked six goals, five of which came in the last quarter, whilst utility Shane Ellen kicked a career-best five and Troy Bond kicked four. Andrew McLeod, who gathered 31 possessions across half-back and in the midfield, won the Norm Smith Medal for the best player on-field in the Grand Final. The win is arguably one of the finest moments in South Australian sporting history.

Few expected the Crows to successfully defend their premiership the following year. Adelaide often struggled in close matches during the 1998 AFL season; seven of their nine losses were by 13 points or less, compared to only three wins by corresponding margins (they finished the regular season fifth on the ladder, with a record of 13–9). The Crows were well beaten by Melbourne in the qualifying final at the MCG by 48 points, and at the time, looked far from a premiership threat. Since season 2000, a loss in the finals by a team outside the top four would result in instant elimination, but the Crows benefited from a quirk in the McIntyre finals system that was in use during the 90's and still progressed to the second week, drawn to play a semi final against the Sydney Swans at the SCG. The Crows bounced back from their disappointing first finals loss and recorded a comprehensive upset 27-point win against the Swans in the wet, which set up a Preliminary Final rematch against the Western Bulldogs. Despite going into the match as underdogs, the Crows played some of their best football of the year to soundly beat the Dogs by 68 points - 24.17 (161) to 13.15 (93). It was a complete contrast to the thriller that took place the previous year, with Matthew Robran kicking six goals and Andrew McLeod, opposed to renowned tagger Tony Liberatore, booting seven.

Like the previous year, Adelaide went into the Grand Final as underdogs, playing against North Melbourne, who had won the premiership in 1996 and had won eleven consecutive matches leading up to the Grand Final. North Melbourne led by 24 points at half-time, 6.15 (51) to 4.3 (27), with only their inaccurate goalkicking keeping Adelaide in the contest. However, as they had in the previous year, Adelaide dominated the second half to win by 35 points, 15.15 (105) to 8.22 (70) - the result making Adelaide the only club during the decade of the 1990s to achieve the feat of winning back to back AFL premierships. Darren Jarman kicked five goals, while Andrew McLeod won his second successive Norm Smith Medal, an unprecedented feat. Club legend Mark Ricciuto won the Crows' Club Champion award in 1998. Following a disappointing year in 1999, premiership coach Malcolm Blight resigned from the role and the Crows entered the new millennium with two premierships under their belt.

The Crows next made the finals in 2001 AFL season, though they lost their opening three matches for the season. Adelaide played fifth-placed Carlton at the MCG in the First Elimination Final and were roundly defeated, 17.16 (118) to 6.14 (50). High-profile forward Darren Jarman announced his retirement after the match. Adelaide's impressive 2002 AFL season (in which they achieved a 15–7 win–loss record) came undone at the penultimate stage, losing to Collingwood in the Preliminary Final at the MCG. Ben Hart won his second Malcolm Blight Medal in 2002, with Tyson Edwards finishing runner-up. Brett Burton led the Crows' goalkickers with 51. Hart and Mark Ricciuto were both named as All-Australians. Adelaide then exacted some revenge by defeating Collingwood in the pre-season competition in 2003, the club's first win in that competition. The Crows' impressive 2003 season was eventually halted by the Brisbane Lions at the Gabba in the semi-finals. That season, Adelaide captain Mark Ricciuto became the first and (as of 2023) only Crow to win the Brownlow Medal for the best and fairest player in the AFL in a three-way tie with Adam Goodes and Nathan Buckley.^[19] The Crows returned to finals in 2005 and recorded a famous win in what remains the only Showdown match against rivals Port Adelaide in the semi-finals. They then lost once more at the penultimate stage (preliminary final), to the West Coast Eagles at Subiaco Oval by 16 points. This was repeated in 2006 when they again lost to West Coast in the preliminary final, this time at home and by an even smaller margin of 10 points.

Adelaide would qualify for finals for each of the remaining seasons in the 2000s, falling short at the elimination or semi-final on each occasion. Collingwood proved to be the biggest hurdle, knocking the Crows out of the finals race successively in 2008 and 2009. Andrew McLeod and Bernie Vince won the club's best and fairest awards in that time.

Adelaide's finals runs in the 2000s

The Crows had their biggest rebrand in the club's history on the eve of the 2010 season, shifting their logo to an entirely new design. Adelaide had a disastrous start to the 2010 season, losing their first six matches of the home and away season. They did recover to some extent in the back half of the year, finishing 11th with nine wins and thirteen losses, the first time under coach Neil Craig that the team did not make the finals. The season marked a turning point, with the likes of McLeod, Simon Goodwin and fellow stars Brett Burton, Tyson Edwards and Trent Hentschel all announcing their retirements during the season.^[20] Long-term defender and club stalwart Nathan Bock announced he was leaving the club to join new side Gold Coast.^[21] These changes led to a disastrous 2011 campaign, which became the worst season in the club's history to that point. After a 103-point loss to fading champions St Kilda, the club's longest-serving coach Neil Craig stepped down, handing the reins to assistant coach and former premiership captain Mark Bickley as caretaker for the remainder of the season.^[22]

Under Bickley the club won three of their next four games, but lost their final two to Richmond and West Coast, finishing in 14th place with 7 wins and 15 losses. Scott Thompson won the Malcolm Blight Medal (best and fairest award) for the season. New coach Brenton Sanderson began his era at the club with a pre-season premiership in 2012 and followed up that success with an above-expectations regular season; the Crows finishing 17-5 and never once losing consecutive matches. Adelaide eventually qualified to face minor premiers Hawthorn at the MCG in the First Preliminary Final. Hawthorn led for most of the match and despite Adelaide taking the lead with five minutes remaining, the Hawks responded to win the match by five points, in yet another heartbreaking finals series loss for the Crows. Adelaide would then fall down the ladder in the following 2013 and 2014 seasons, narrowly missing the top 8 on both occasions. Failing to reach the finals led to Sanderson being sacked at the end of the 2014 season. The club would move its home matches to the newly redeveloped Adelaide Oval at the start of the 2014 season, though to this day the Crows retain their training and administrative headquarters at their old home stadium, Football Park.

At the end of 2012, it was revealed that Adelaide had been found guilty of breaching the salary cap and tampering with the draft. As a sign of cooperation with the AFL, Adelaide forfeited themselves from the first two rounds of the 2012 draft.^[23] At a hearing at AFL House in Melbourne, both the Adelaide Crows and current CEO at the time, Steven Trigg, were fined $300,000 and $50,000 respectively.^[24] The Adelaide Football Club were also suspended from participating in the first two rounds of the 2013 draft.^[25] It's widely accepted to be the league's biggest salary cap and list management scandal since Carlton in 2002.^[24]

In March 2014, over one week prior to the commencement of the new season, assistant coach Dean Bailey died following a short battle with lung cancer.^[26][27][28]

On the eve of the new season, the South Australian Football Commission announced it had struck a deal with the Adelaide Football Club which required the SANFL to transfer its ownership of the Crows' licence to the club, in exchange for payments totalling $11.326 million between 2013 and 2028. The arrangement marked the first time the Adelaide Football Club had independent control of its own administration and came in conjunction with measures designed to solidify the SANFL's control of game development and the sport in South Australia.^[5][29]

The 2015 season started incredibly successfully for the Adelaide Football Club with a 77-point win over reigning preliminary finalists North Melbourne. Newly appointed coach Phil Walsh oversaw a rapidly improving team that became known for their skilled ball use and ability to grind out wins. During the season, Adelaide was cleared of any wrongdoing by the AFL in the Eddie Betts affair, which became newsworthy following an allegation that Betts's transfer to the Crows from Carlton had been illegally signed and approved as much as 18 months prior to his move.^[30]

Tragically, on 3 July, two days prior to Adelaide's then-scheduled round 14 match against Geelong, coach Phil Walsh was stabbed to death by his son at the age of 55 in his Somerton Park home.^[31] His son Cy Walsh would later be found not guilty of murder due to mental incompetence and placed under a lifetime psychiatric supervision licence, ordering that he be detained indefinitely in a secure psychiatric facility.^[32][33] The tragedy was followed by an outpouring of sympathy and tributes from the club's fans and the wider AFL community.^[34] The match against the Cats was cancelled, with both teams receiving two premiership points each.^[35] Adelaide's SANFL team's match against South Adelaide, scheduled for the next day, was postponed until later in the season.^[36]

On 6 July, assistant coach Scott Camporeale was appointed interim coach for the remainder of the season, while West Coast premiership coach John Worsfold was hired as coaching director to support Camporeale.^[37] Inspiringly, the team rebounded to win six of their next seven games and qualify for the 2015 finals series, where they defeated the Western Bulldogs by seven points in a thrilling elimination final at the MCG. Their season ended when they lost to eventual premiers Hawthorn the next week.^[38]

Star midfielder for many years Patrick Dangerfield left the club at the end of the 2015 season (a season in which he won the club's best and fairest) and Don Pyke, a former premiership player and assistant coach with West Coast who had also been an assistant coach at Adelaide from 2005 to 2006, was appointed Adelaide's senior coach for at least three years.^[39] Adelaide was widely tipped to slide out of the finals in 2016^[40][41][42] but the Crows proved to be one of the successes of the season, comfortably qualifying for a home elimination final and defeating North Melbourne by 62 points, before being eliminated the next week by eventual beaten grand finalists, Sydney in the semi-finals. The club had a dominant 2017 season, winning their opening six games and never falling below second place for the entire season. Adelaide claimed their second McClelland Trophy as minor premiers.^[43] The Adelaide Crows entered the 2017 finals series as favourites for the premiership; they defeated Greater Western Sydney and Geelong by 36 and 61 points respectively to qualify for the Grand Final, their first since 1998, where they faced Richmond. Despite starting as rampaging hot favourites, the Crows lost the match by 48 points and finished runners-up for the first time in their history.^[44]

The club struggled to replicate its 2017 form in the 2018 AFL season. Prior to the season, Adelaide players went on a controversial pre-season camp that led to a decline in morale among the club's players.^[45] Adelaide struggled with injuries during the year, including Captain Taylor Walker, Rory Sloane, Brad Crouch, Tom Lynch, Rory Laird, and Richard Douglas.^[46] Combined with the loss of Cameron and Lever, the Crows struggled throughout the year but held on to win twelve games, including against 2017 Premiers Richmond and soon-to-be 2018 Premiers West Coast. The club finished 12th on the ladder with 12 wins, 10 losses, and a percentage of 104.1, and below crosstown rivals Port Adelaide who finished 10th, but with 3.5 more percentage points. This put Adelaide out of the finals for the first time since 2014.^[47] One highlight towards the end of the year was Rory Sloane who, despite rumours of a trade home to Victoria, signed a five-year contract and went on to play out his time as a one-club player.^[48]

There were lofty aspirations going into 2019, with many expecting them to play finals or even in the premiership.^[49][50] Despite fewer injuries, the club failed to meet these lofty expectations of finals, finishing 11th with 10 wins, 12 losses, and 100.9 percentage points. There was much media coverage given to the team throughout the season, with concerns raised about player retention and the coaching staff, especially with players like Bryce Gibbs, Josh Jenkins, and Eddie Betts dropped on and off throughout the season due to issues of form.^[51] Following the end of their season, the club began an external review of their football operations, with many musing about the future of players and coaching staff.^[52] Prior to the conclusion of the review, co-captain Taylor Walker resigned his captaincy after four years to focus on his football and family.^[53] A week later, Coach Don Pyke stepped down, a decision unrelated to the reviews that were occurring.^[54]

The 2018 Adelaide Crows pre-season camp was a summer camp undertaken by players of the Adelaide Football Club from 29 January to 2 February in the lead-up to the 2018 AFL season.^[55] In Eddie Betts' biography, he released details of what happened at the camp. These revelations caused many to question what had been said to that point regarding the camp.^[56] Following the release of Eddie Betts biography, Josh Jenkins released a statement with further details from the camp. His opposition to aspects of the camp led to him being ostracised and was the reason he left the club.^[57]

Former Port Adelaide and Greater Western Sydney assistant coach Matthew Nicks was appointed as Adelaide's senior coach on 15 October 2019, replacing the outgoing Pyke. Under new coach Nicks, the Crows lost the first 13 matches of the coronavirus-affected 2020 AFL season and ultimately claimed their first wooden spoon in club history. However, the Crows' disastrous season did end with some optimism, as the Crows broke the drought in round 15 against Hawthorn and won three matches in a row towards the season's conclusion. The Crows received their highest-ever draft pick at the 2020 AFL draft, used to draft Riley Thilthorpe.^[58]

The Crows won their first game of the 2021 AFL season, beating the reigning Grand Finalists Geelong in an upset victory. The Crows improved slightly over their disastrous 2020 campaign, losing only one of their first four games.^[59] Walker was banned from the AFL for six games between the 2021 and 2022 AFL seasons due to racist comments directed towards Robbie Young of North Adelaide during a SANFL match.^[60] After requesting a move home to South Australia and subsequently nominating the Crows, high-value Sydney wingman Jordan Dawson was traded to Adelaide in the 2021 trade period.^[61] The trade would prove influential in Adelaide's rise out of the bottom four in 2022.

The Crows hosted the first-ever Friday night Showdown in Round 3, and claimed one of their best-ever wins via an after-the-siren bending kick from the recruit Dawson, who received best-on-ground honours.^[62] Captain Rory Sloane ruptured his ACL in round 5.^[63] In his absence, the role of captain rotated between Reilly O'Brien, Ben Keays, Brodie Smith, and Tom Doedee for the remainder of the season.^[64] Adelaide traded in Izak Rankine at a high price, leaving them no first-round draft picks in the 2022 AFL draft until they matched the bid for Max Michalanney, son of Jim as the club's first father–son pick.^[65]

The Crows headlined the first-ever Gather Round,^[66] as they had a return to form, defeating multiple top-eight teams. Some controversial finishes, including one in round 23 against Sydney, when a Ben Keays goal was mistakenly disallowed, cost the Crows their first AFL finals series in seven years.^[67][68] Adelaide finished 2023 in 10th on the ladder, their best position since 2017, in part due to the leadership of their new captain Jordan Dawson. Despite high expectations,^[69] 2024 was another disappointing year for the club,^[70] with a lack of on-field performance resulting in questions being raised around Nicks' coaching,^[71] particularly amid the choice to drop young forward Josh Rachele.^[72]

Adelaide currently has three guernsey designs which are used in different matches throughout the season. The club's guernseys are currently supplied by Irish sportswear company O'Neills.^[73]

The home guernsey features navy blue, red and gold hoops.^[74] It is worn at all matches designated as home games for the club as well as in selected away games (currently only Geelong, Port Adelaide, Western Bulldogs, and Sydney). The jumper is worn with navy shorts at all home and away games, except for away Showdowns, where it is paired with white shorts. It has had only minor variations through its history since debuting with the club in 1991, including adding a white outline to the numbers from 1996 to 2020 which has now been removed since the start of the 2021 season, and the removal of yellow cuffs and addition of navy blue panels down the sides (due to manufacturers template design) in 2006. In 2009 the yellow cuffs and full hoops returned. In 2010 the hoops were cut off again at the sides. For 2016, the club removed the side panels, returning to the full hoops of the original design. The original base design/idea has never changed in the club's 30-year history.^[75]

In 2024, Adelaide began to wear a new design for their clash guernsey. It features the flying crow found on the club's old logo. The crow is in blue, the above background yellow and the below background red.^[76] The design derives from the 1996 preseason design, also found in the club's away guernsey from 2008 to 2009.^[77] A key factor behind this change is the popularity for the club's Gather Round guernsey, which debuted in 2023 and featured the same crow design in a "stealth" style.^[78] Adelaide will wear both this new clash guernsey and their pre-existing Gather Round guernsey moving forward in 2024.

The club's Indigenous guernsey has been a rotating design since it was first introduced in during the 2013 season vs. North Melbourne.^[79] The first iteration of the Adelaide Indigenous guernsey was a simple swap from Navy to Black, representing the colours in the Australian Aboriginal flag. Since 2014 however, they guernsey has featured art on a navy base from a wide number of indigenous artists and past players, such as Andrew McLeod and Ben Davis. The 2023 edition of these guernseys was the first to be shared between the women's and the men's teams.^[80] The most recent of these was designed by Izak Rankine and his cousin Harley Hall, celebrating their shared Ngarrindjeri heritage. It was revealed in March 2024.^[81]

The club wore their first commemorative ANZAC guernsey in 2024. The guernsey features the chevrons of the sergeant rank insignia of the Australian Army, and a soldier with a bugle. It marks a new design trend not before seen in Adelaide's guernseys, with chevrons used rather than the traditional hoops, and the use of a gradient.^[82] The guernsey was worn in round 7 against North Melbourne.^[83] The proceeds of the auctioned player-issue guernseys will be donated to the RSL.

In previous seasons, the Crows have had variations of alternate guernseys.

The club briefly used an alternate design in the pre-season competition. It was still in the club colours, but featured the club logo prominently on the front and continuing over onto the back.^[84] This design would go on to inspire multiple clash guernseys and the Gather Round guernsey.

The away guernsey was originally intended for use in all matches designated as away games, except finals. The design had changed several times over the years since it was first used in 1999.^[85] From 2006 the red was removed from the top of the guernsey, moving it closer to the home guernsey. Its usage had waned since the introduction of the "clash" guernsey, to the point where it was only used twice in 2007, against the Western Bulldogs in round 2 and Collingwood in round 22. In a few away matches that year, the club also continued to use the traditional "home" guernsey, something which had rarely been done since the away strip was introduced. In response to this, a new away guernsey was introduced in 2008 featuring more red and yellow with a flying crow on the front – similar in design to the mid-90s pre-season jumper.

The clash guernsey was first introduced for season 2006 and was radically different from the "home" and "away" designs at the time.^[85] It was worn at all away games where the AFL deemed there to be a clash with the home team's guernsey design. Initially, the only clubs officially on the "clash list" were Carlton, Essendon, Fremantle, Melbourne and Richmond. Despite this, the AFL forced the club to wear it against other teams, such as Hawthorn and St Kilda in 2007, West Coast in 2008 and the Brisbane Lions in 2008 and 2009. Eventually, the clash jumper was required to be worn in nearly all away games.

The first clash guernsey was red, and was worn from 2006 to 2009. The club first adopted a white clash guernsey in 2010. It featured the club logo on the front with stylised curves in club colours on the front and back with navy stripes down the sides. The design continued to be changed a number of times over the years, but remained predominantly white until the end of the 2020 season.^[86]

There were yellow and red clash guernseys for 2021, before solely moving to the red guernsey for 2022 and 2023.^[87] These designs were similar to the alternative guernsey used from 2016 to 2017.

The alternative guernsey, worn in 2016 and 2017 was the same design as the white clash guernsey of the time, but with a gold base.^[88] It was worn in away games in which it provided a greater contrast with the home team than either the home or white clash guernseys. Those teams were North Melbourne, Carlton, Fremantle and Western Bulldogs football clubs. It was always worn with white shorts.

During the mid-2000s, the Crows adopted three different guernsey designs to wear during the AFL's Heritage Round. The 2004 iteration featured the tri-colour home guernsey but with the AFC crest on the chest and removal of white stroke to the numbers. All heritage guernseys featured each player's name and debut number above the manufacturer's jock tag. Controversially during the 2005 heritage round, the Crows wore an adaptation of a 1930s South Australian state guernsey, with the AFC monogram replacing the SA monogram, which prompted outrage from Port Adelaide coach Mark Williams.^[89] The club returned to a similar home design for the 2006 and 2007 Heritage Rounds, with the left panel of the guernsey featuring the colours of all SANFL clubs, before the Heritage Round was scrapped by the AFL.

The club song of the Adelaide Football Club is "The Pride of South Australia", and is sung to the tune of US Marines Hymn.^[90] The lyrics to "The Pride of South Australia" were written by the inaugural CEO Bill Sanders.^[91]

The first club song, and the song used in the club's inaugural AFL game and victory against Hawthorn, was "Here We Go Camry Crows".^[92]

Since inception in late 1990, Adelaide's training and administrative facilities have been located at Football Park in West Lakes. The club held their first training session at the ground on 29 October 1990.^[93] Initially the club's offices were restricted to small space under the SANFL members' grandstand, before being moved to a new brick building at the southern end of the stadium in 1992. Between 1993 and 1995 a $2.3 million player and training facility was constructed behind the eastern grandstands, featuring several sports training facilities described at the time as “the best in the league”.^[94] Additional offices were constructed at the northern end of the ground, and a $21 million renovation was concluded in 2009, which featured a 2500sq metre “Shed” for gatherings of fans and members, and upgrades to the indoor training and administrative facilities.^[94] When Football Park stopped hosting premiership matches at the end of the 2013 season, the grandstands were progressively torn down and the club's game-day facilities were merged with the administration offices, whilst the general public were granted access to the oval outside of Crows' training sessions.^[95]

In 2024, following prolonged negotiations with the local council and SANFL, the Adelaide Football Club announced it would move its training and administrative headquarters to an upgraded Thebarton Oval, which will feature a 150m, two-storey wrap-around building and upgraded grandstands and new facilities for the club's AFL, AFLW and SANFL teams.^[96][97][98]

The Adelaide AFLW team is the club's women's team in the AFL Women's league. A founding member of the AFLW, the football club launched a bid to enter a team in the 2017 AFL Women's season in April 2016.^[99] The bid was constructed in partnership with AFL Northern Territory, with the club to share resources and facilities between its Adelaide base and AFLNT's Darwin location.^[99] The bid became a success in June of that year when the league announced they had been awarded one of eight inaugural licences.^[100]

Under inaugural coach Bec Goddard,^[101] the team won the first ever AFLW premiership in 2017.^[102] The season was also a highlight for individual success, with co-captain Erin Phillips winning the league most valuable player^[103] and best on ground in the grand final.^[102] Missing the finals in 2018, Goddard quit as coach^[104] and was replaced by Matthew Clarke for the 2019 season.^[105] Winning six out of the seven home-and-away games, the club returned to finals and won its second premiership with a 45-point win against Carlton.^[106] Erin Phillips repeated her individual success by winning the league MVP for the second time^[107] and the grand final best on ground despite leaving the ground injured in the third quarter.^[106] It was announced in August 2019 that the partnership between Adelaide and AFLNT would not continue.^[108] During the COVID-19-interrupted 2020 season, the Crows slumped to only two wins and failed to reach the finals. The club quickly rose back up the following year and won seven of nine home-and-away matches, and they claimed the minor premiership for the 2021 season before going down to Brisbane by 18 points in the 2021 grand final.^[109] Adelaide bounced back the next year to win the 2022 AFL Women's season 6 Grand Final by 13 points, earning their third premiership, the most of any club in the league.

In 2022, AFL rivals Port Adelaide were introduced into the women's competition. The two teams met in the first-ever AFLW Showdown on the 30th of September.^[110] The occasion drew in a crowd of 20,652 at Adelaide Oval, which was the highest attendance for any game in 2022 season 7. Following their historic back-to-back premierships, Adelaide had consecutive preliminary final exits in season 7 and 2023, with loses to eventual runners-up Brisbane and North Melbourne respectively. Despite this, Adelaide finished 1st in the 2023 home-and-away season, becoming the first team to achieve this on four occasions.^[111] Ebony Marinoff and Sarah Allen became the club's new co-captains in 2024. Another top-four finish ended in a bittersweet manner, as the Crows lost to both eventual grand finalists Brisbane and North Melbourne, but Marinoff was crowned the league's best and fairest.^[112]

^ Denotes the ladder was split into two conferences. Figure refers to the club's overall finishing position in the home-and-away season.

The Adelaide Crows were granted a license to field a stand-alone reserves men's team in the South Australian National Football League (SANFL) in 2014.^[113] Prior to this date AFL-listed players at the club were drafted to SANFL clubs, and would play for them when not selected for the AFL team. A fairly unsuccessful history thus far, the Crows finished last in 2018 but have appeared in four preliminary finals. Ruckman Kieran Strachan has won the most best and fairest awards, with three to his name.

Adelaide has a fierce rivalry with fellow South Australian AFL team Port Adelaide. Matches between the two teams are known as the Showdown. The Showdown rivalry significantly draws upon the bitter, winner take all, competition for the two South Australian licences to join the AFL in the 1980s and early 1990s.^[114] The Showdown is often considered the best, and most bitter, in the Australian Football League with Malcolm Blight, Australian Football Hall of Fame Legend, stating in 2009 that "there is no doubt it is the greatest rivalry in football".^[115]

In 2006, the club made history becoming the first club in VFL/AFL history to have more than 50,000 members (with 50,138). They broke that record in 2007, signing up 50,146 members after only round one of the season. The club failed to continue this record run and subsequently signed 48,720 members in 2008, barely maintaining their pole position, before slipping to 45,515 in 2010; however, the trend reversed and later breached all-time highs in 2014 when they signed 54,249, although five other clubs had surpassed their membership base by this point, with Collingwood leading with nearly 80,000 members by this point. Adelaide's membership peaked for the 2019 season with 64,437, and their 2022 membership was 63,009.^[116]

The club has enjoyed a long-standing partnership with Toyota since its inception, leading the club to be known in promotional materials as the "Camry Crows".

Two-time Grand Slam tennis champion Lleyton Hewitt was made the club's number-one ticket holder in December 2002.^[117] International pop singer Guy Sebastian became the number-one ticket holder in April 2024.^[118] Former federal politician Kate Ellis is the number-one female ticket holder, while Greg Champion, a musician and radio broadcaster, is the Melbourne number-one ticket holder.^[119] Australian golfer Adam Scott is also an honorary member of the club.^[120]

Year	Membership		AFL				AFL Women's
			Ladder finish		Average home crowd		Ladder finish		Average home crowd
	Figure	Change	H&A	Finals	Figure	Change	H&A	Finals	Figure	Change
1991	25,087	—	9th	—	40,479	—
1992	38,673		9th	—	38,275
1993	40,100		5th	3rd	46,128
1994	40,611		11th	—	42,864
1995	41,654		11th	—	38,552
1996	42,283		12th	—	39,428
1997	41,395		4th	Premiers	40,116
1998	41,985		5th	Premiers	41,203
1999	42,120		13th	—	39,386
2000	42,896		11th	—	38,447
2001	42,014		8th	8th	39,627
2002	46,620		3rd	4th	43,068
2003	47,097		6th	5th	44,524
2004	45,642		12th	—	39,879
2005	43,256		1st	3rd	42,336
2006	50,138		2nd	3rd	42,329
2007	50,976		8th	8th	42,042
2008	48,720		5th	7th	40,678
2009	46,472		5th	5th	38,801
2010	45,545		11th	—	35,773
2011	46,520		14th	—	35,020
2012	45,105		2nd	3rd	36,829
2013	46,405		11th	—	33,703
2014	54,249		10th	—	48,046
2015	52,920		7th	6th	46,487
2016	54,307		5th	6th	47,056
2017	56,865		1st	Runners-up	47,675		2nd	Premiers	8,876	—
2018	64,739		12th	—	45,417		5th	—	6,037
2019	64,437		11th	—	44,514		1st (A)[b]	Premiers	14,698
2020	54,891		18th	—	10,927[c]		6th (A)[d]	—	6,857[e]
2021	60,232		15th	—	24,786		1st	Runners-up	5,811
2022	63,099		14th	—	31,429		1st[f]	Premiers	4,731
							3rd[f]	3rd	2,529
2023	68,536		10th	—	39,376		1st	3rd	4,181
2024	75,477		15th	—	41,421		4th	3rd	2,720

The Adelaide Football Club established their Hall of Fame in 2015, for its 25th year in the AFL. It honours the greatest contributors to the club and specifically includes members who have made a "profound" impact. 12 members have been inducted, including nine players, two administrators, and a coach.^[121]

While some sides named their "Team of the Century" to coincide with the AFL centenary celebrations in 1996, Adelaide only joined the league in 1991, and so later on named their "Team of the Decade", covering the period from 1991 to 2000. As well as earning selection in the team, Mark Ricciuto was named 'Player of the Decade' and Mark Bickley 'Team Man of the Decade.'^[123]

^ Gary Ayres was told that his contract would not be extended when it expired after the 2004 season, and he decided to quit immediately. Assistant coach Neil Craig took over from round 14 as a caretaker coach and was later appointed senior coach for 2005 and beyond.

^ Neil Craig resigned the day after a 103-point loss to St Kilda, allowing assistant coach Mark Bickley to coach the remaining six games in the season.^[22] Post-season, the club underwent a search for a new coach and hired Brenton Sanderson for the role from 2012.

^ Phil Walsh died midway through his first year as coach, the victim of stab wounds in a domestic incident.^[31] Assistant coach Scott Camporeale was appointed interim coach for the remainder of the season.^[37] After the season, Don Pyke was appointed senior coach from 2016.^[39]

^ Nathan van Berlo missed the entire 2014 season after injuring his right Achilles tendon in pre-season training. Rory Sloane and Patrick Dangerfield acted as co-captains during his absence.^[124]

^ Taylor Walker and Rory Sloane were co-captains for the 2019 season.^[125] After the season, Walker stepped down, leaving Sloane as the sole captain of the club.^[126]

^ Erin Phillips and Chelsea Randall shared the captaincy between 2017 and 2019. Between 2020 and 2023, Randall was the sole captain.

^ Ebony Marinoff and Sarah Allan are the co-captains as of 2024.

See List of Adelaide Football Club players

An All-Australian team is considered a "best-of" selection of players for each calendar year, with each player represented in their team position. Captains and vice-captains, indicated with (c) and (vc) respectively, are awarded to players who displayed leadership and excellence on the field during the season. Each team is selected by a panel of experts.^[131]

AFL Men

AFL Women

• Adelaide Football Club coaches
• List of Adelaide Football Club players
• Australian rules football in South Australia
• History of the Adelaide Football Club
• Sport in Australia
• Sport in South Australia
• Category:Adelaide Football Club players

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